Throughout my career, I have partnered with many start-up brands, as well as some established businesses, to develop brand strategies and provide high-quality graphics that solve their creative challenges.
My goal is to craft meaningful visual identities that prepare brands for success in the market and inspire connections the people who support them.
Designs That Inspire.
With nearly 10 years of graphic design experience, I craft stunning visuals that tell the story of a brand. I have a thoughtful and intentional approach to design that often results in a clean art direction to communicate the brand’s strategy.
Recently, I’ve been studying Color, Materials, and Finishes (CMF) and how it can be applied to a brand’s identity. By considering in the relationships and associations people make with color and materials, brands can synchronize their physical touchpoints with their visual identity and creative direction.
Combining these two disciplines – branding and CMF – creates compelling brand narratives that resonate with it’s tribe (or target audience) from a visual recognition to the overall experience.
At an early age, I fell in love with the idea of creating things. I enjoy sketching, photography, research, and social sciences. The harmony between these passions makes me a great designer for companies looking to a build community around their brand.
I excel at creating visual identities and can offer unique perspectives on industry trends. Since working in both non-profit and for-profit sectors, as well as freelance, I am fully prepared for the many obstacles brands face.
The Elect is a collective of multidisciplinary designers who collaborate on various projects. My primary role is to provide visual identity and creative direction on projects.